Customers are the bedrock of any successful business venture. More customers equals more sales, more sales equals more profits for your business. This is the main reason why you started that business in the first place.
So, here are some tested and tried tips that can enable you attract customers especially for your online business:
Satisfy your current customers
The best marketer for your business is a satisfied customer. It is important not to get so carried away with your search for new customers to the extent that you forget to provide your current customers with top-notch service. A satisfied customer can potentially bring in multiple new customers while a dissatisfied customer can kill your business with just one negative review.
Harness the power that your customers have by ensuring they are satisfied with your product or service and also encourage them to tell a friend who tells another friend about how awesome your product/service is.
Ask for referrals/reviews
You can ask a satisfied client to refer any friend or family member who may need your product/service. You can also motivate that customer with a discount or commission on every person he/she brings to your business.
Also, customer reviews can be posted on your social media platforms to show others what they are missing out. I got a review from this satisfied client on my magazine a few years back. And with his permission, I used his image as part of my marketing campaign.
This works like magic!
Do Marketing Ads
If you want to attract new customers online, you need to run targeted ads. You cannot attract new customers if they do not know you exist.
Firstly, you need to create a compelling and attractive content (Video, Images, Captions) while taking advantage of the marketing ads opportunities of Instagram, Facebook and so on.
The customer is king! If you want your business to survive the test of time, you need to attract new customers while retaining the old ones.