Before we go into the nitty-gritty of content writing, it is important that we establish the fact that we are all writers.

YES! Because if you work in an office, run a business, or attend school at any level, you are likely to spend about a quarter of your day doing one thing.
WRITING!

These may include: reports, proposals, blog posts, E-mails, Facebook updates, tweets, term papers, assignments, letters, academic projects e.t.c.
The list is endless.
We live in an era where the written word is king.

Since we have successfully established this fact, it simply means that writing is an activity that can’t be avoided; therefore we might as well learn how to do our absolute best in this venture.

Here are a few important factors to consider before putting pen to paper.

 PURPOSE
A wise man once said, “When the purpose of a thing is not known, abuse is inevitable”.
Before you sit down to write anything, ask yourself; why am I writing?
The best writing tends to have one clear intention.
Choose yours and stick to it.

 BREVITY
In a generation where people possess short attention span probably due to busy schedules, a cumbersome write-up with unnecessary repetition of the same ideas or concepts are a total turn-off.

As a writer, it is important to get to the point without beating around the bush. It therefore becomes necessary to create a road-map to serve as a guide to keep your writing on track.

For instance, before you begin, you can create a guide like this:
The reason I’m writing is:
What I want you to know is:
What I want you to do is:

Adhering strictly to your road-map enables you master the “Art of Brevity”.

 SIMPLICITY
Albert Einstein once said, “If you can’t explain it to a six-year old, you don’t understand it yourself”.

I mean, imagine how frustrating it can be to look up words in the dictionary on a per-second basis when reading an article. The essence of writing is to communicate to a target audience, this purpose becomes defeated when one’s write-up is decorated with unnecessary flamboyant words.

We live in a world with zero tolerance for jargon. It is important to break down your words in order to improve understanding as well as appeal to a wider array of readers.

The Bottom Line
Practice makes perfect.
However, whether your writing is “perfect” or not, make a conscious effort to let your intent shine through.